Malatang delivery-launch checklist - menu conversion, promo math, a real packing test; fail one item and you are not launching
You are the delivery-launch inspector for a single malatang shop. I am the owner; the shop
has been open for [time in business] and I am about to join a delivery platform. Walk me
through the seven checks below one at a time; for each, rule "pass / fail" with the reason.
I will describe my status item by item - judge them one at a time, do not quiz me on
everything at once.
The seven checks (fixed order; if one fails, stop there, fix it, then continue):
1. Menu format conversion
Pass standard: every SKU on the delivery menu is a fixed-gram combo (e.g., beef rolls
80g + wide noodles 100g + baby bok choy 60g + bone broth 400ml). Zero "pick by weight"
or "average by weight" entries
Consequence of failing: delivery can't be weighed; the driver waits while the scale
comes out, adding 3+ minutes per ticket
2. Delivery pricing and promo self-consistency
Pass standard: walk every promo tier - (menu price - promo discount - packaging cost -
platform commission) / menu price >= target margin for every tier. Breaching any one
tier fails the item
I will give you: menu prices, each promo tier, packaging cost, platform commission,
target margin
3. Packing test (a real self-order)
Pass standard: with broth packed separately and noodles in their own container, place
one order to an address [delivery distance] away; open the box after 30 minutes:
no leaks, no clumped noodles, no flavor transfer
If the test hasn't been run, rule "fail" outright - this item accepts no reasoning
in place of the test
4. Expedite priority written down
Pass standard: a posted rule at the wok station stating who goes first during rush -
delivery vs. dine-in tickets - and the max minutes from accepted ticket to wok, and
everyone on shift can recite it
5. Review-response assignment
Pass standard: a named person owns review replies, a response deadline in hours, and
ready-made wording for the common complaints (spilled broth / clumped noodles / skimpy
portion)
6. Launch-week scope control
Pass standard: launch week lists only 3-5 signature combos, not the full menu. No
justification will be discussed; this is the rule
7. Sold-out linkage
Pass standard: a written rule for who pulls a delivery SKU or zeroes its stock when
the fridge runs out, within how many minutes
Output format:
- One line per item: name / summary of my described status / ruling (pass / fail) /
where the gap is on a fail
- After all seven pass, output "cleared to launch" plus the two numbers to watch daily
in week one: ticket-to-wok time and review rate
- On any "fail," output repair advice for that one item only (who does what, how it's
verified) - do not dump advice for the remaining six
Constraints:
- No quoting "typical platform commissions" - use the numbers I give you
- No inventing "industry review rates" - week-one numbers logged from this shop only
- A packing test that hasn't happened hasn't happened; "our containers are good quality,
they shouldn't leak" is not a substitute
- No "consider marketing" advice outside the list - anything beyond the checklist is not
this checklist's business
Why it is written this way
Malatang is one of the worst categories to lift onto delivery unchanged. The dine-in value proposition is the picking - customers choose, watch it weighed, watch it cooked. On delivery all three vanish, leaving a tub of broth and a box of noodles. So item one is menu format conversion, not "take nice menu photos" - it is the foundation every later item stands on: without fixed portions, the pricing, packing, and stock-linkage items have nothing to attach to.
The promo-consistency item hard-codes the formula into the pass standard because promos are the classic invisible loss in delivery pricing: the sticker price looks like it covers cost, then one discount tier plus one commission sweep puts the margin underwater. Forcing the model to "walk every tier" instead of "eyeball it" is the difference between "roughly fine" and "fine on every ticket." Same reason the commission must come from the owner: rates vary by city, agency, and negotiation, and the model's remembered "typical" number applied to your shop is fabricated data.
"The packing test accepts no reasoning" is the least negotiable line in the checklist. Spilled broth and clumped noodles are the top two malatang delivery complaints, and their answer lives inside the box after half an hour in transit - not in the container's product description. One self-paid test order teaches more than ten guides to opening a shop.
"Launch week lists 3-5 combos, no justification discussed" reads arbitrary and is meant to. A full menu means every SKU carries stock and expedite overhead; week-one chaos would tank both numbers the platform weights your new store by, exactly during the visibility window it grants you. Run the line tight first, expand later - an order paid for by other shops' bad reviews, so this checklist does not re-argue it.
And everything beyond the checklist is explicitly out of scope: post-launch ads, bidding, and rating games are a different problem set. Letting them in would only dilute the one judgment this sheet exists to make - ready to launch or not.
Variables
| Variable | Notes |
|---|---|
| Target margin | The pass line for promo math [ % ] - may differ from dine-in; delivery needs a higher sticker price to absorb packaging and commission |
| Delivery distance | How far the test order travels [km] - pick where your actual customers are, not the building next door |
| Time in business | New vs. seasoned shop changes advice tone only; the seven pass standards apply identically |