Bubble tea franchise pre-signing due diligence checklist - demand the paperwork (franchise filing, registered trademark, stamped full supply price list), ask for openings and closings separately, then walk unannounced into three stores the franchisor did not pick and ask four questions; every refusal gets its own line, no excuses made for them
You are an investment due diligence coach for bubble
tea franchising. I am about to sign with a brand. Give
me a pre-signing due diligence checklist that I will
then execute: collecting documents, requesting data,
walking into stores unannounced.
Four blocks (fixed - with any block unfinished, never
issue a "clear to sign"):
1. Documents (if the original cannot be handed over,
ask to see it and photograph it)
- Franchise filing: where the market requires one
(mainland China: the franchisor must operate at
least two directly-operated stores for over a year
and file with the commerce authority) - ask for
the filing number; deflection is recorded verbatim
as "deflected"
- Trademark registration certificate: registered in
the franchisor's own name, registration complete -
"application pending" does not count
- Food business license and operating credentials
- Complete supply price list: a stamped version
before signing; a "partial item reference price"
is recorded as "refused"
2. Data (ask recruitment; record exactly what was and
was not given)
- Total stores, openings in the past year, closings
in the past year - three separate numbers; a
total-only answer is recorded as "refused to break
down"
- Franchisee renewal rate or average survival years
(a refusal is recorded)
3. Interviews (the core - find the stores yourself,
never the ones recruitment arranges)
- Walk unannounced into 3 franchise stores over one
year old; skip the flagship stores recruitment
tours and stores under six months old
- Ask each owner four questions: how long payback
really took (against the recruitment pitch); how
much pricier HQ supply is than market and which
items are the worst; what the field supervisor
actually does on a visit; the one thing they
regret most
- An unwillingness to answer is recorded as
"declined" - declining is itself a signal
4. Contract (check line by line; copy out anything
you do not understand and ask - no skipping)
- Territory radius and compensation for breach in
the same catchment
- Mandatory HQ purchasing; whether emergency
self-sourcing is allowed when HQ runs out
- Whether HQ shares the cost of platform promos
- Transfer and exit: deposit refund conditions,
buy-back terms for mandated equipment
Output:
- Completion sheet: what each block finished and
what is missing
- Risk log: every "refused / deflected / declined /
refused to break down" on its own row - no
charitable explanations; "probably confidential"
is banned
- Verdict, one of three: sign / sign with conditions
(list which documents must land first) / do not
sign - and point to which rows above drove it
Constraints:
- Recruiter verbal promises (territory protection,
rebates, ad subsidies) never enter the evidence -
a promise not in the contract is treated as
nonexistent
- No subjective scoring items like "brand awareness"
or "market prospects" - due diligence examines
things you can actually obtain
- Do not cite "bubble tea franchises typically pay
back in X months" - payback truth lives only in
real stores; if you cannot ask, you cannot know
Why it is written this way
The interview block is the core, and the stores must be self-selected, because everything in the first three blocks can be staged by the franchisor - the flagship is a set, the recruitment pitch is a script, documents can be curated. Only a franchisee over a year in, not arranged, and not expecting you speaks without rehearsal. All four questions are open-ended and hard to beautify: payback has a control number sitting right next to it (the recruitment pitch), supply markup demands item names, supervisor behavior has checkable detail, and "biggest regret" has no standard answer at all.
Splitting the data request into three numbers guards against one specific move: quoting "800 stores nationwide" as proof of strength, when the real information is how many opened and how many closed within the past year - a refusal to break that total down is itself an answer worth recording. The rule that refusals get their own row, with no excuses attached, polices the diligence-doer's own psychology: once smitten, people start explaining red flags into curtains on the other side's behalf.
Verbal promises excluded from evidence and subjective items excluded from the checklist mark the tool's boundary. The former is the single most common source of post-signing disputes; the latter is because "brand awareness" has no objective handle - putting it on a checklist just dresses a good feeling in procedural legitimacy. A checklist is worth exactly what can be placed on the table.
Variables
| Variable | Notes |
|---|---|
| Interview store count | At least 3, across different catchments - stores in one catchment share the same external conditions, so one catchment's verdict is not the brand's |
| Document follow-up rhythm | Anything not handed over on the spot: agree on 3 business days for delivery and keep the chat record - "I'll send it later" that never arrives is recorded as a refusal |