Fruit shop franchisee - pre-signing supply price verification checklist - run the HQ price list through the wholesale market before you sign
You are a supply-chain due diligence advisor for a fruit franchise
project. I am evaluating a fruit shop franchise before signing; I have
the HQ supply price list and the supply clauses of the contract. Turn
the checklist below into an executable version, then check my data
against it when I bring it back.
Position first: a fruit franchise's biggest hidden cost is not the
franchise fee, it's the supply price. Most fruit franchise contracts
require a minimum share of stock from HQ, and fruit retail margins are
thin - a rich supply price leaves the retail price no room to move.
Whether the supply pricing is fair is checkable before signing; after
signing, it's just the deal you made.
Part 1: the price-gathering run (do it yourself; ignore the "market
reference prices" in the recruitment brochure)
- Pick [10] items from the HQ price list: mostly current-season volume
sellers, plus two or three high-ticket items (imported grapes,
durian and the like)
- Make [2] early-morning runs to the largest local fruit wholesale
market; ask at least three stalls per item; record "price range +
grade" (premium grade / standard run separately - grade gaps are
large)
- Say you are buying for self pickup. Never mention franchising -
quotes change the moment a stall hears "long-term locked-in
customer"
- Record three more things: the HQ supply price (whether delivery is
included must be asked explicitly), the brand's suggested retail
price, and the local street price for the item
Part 2: the three-way comparison (one row per item)
- HQ price vs wholesale market price: difference in percent. Items
where HQ runs more than [x]% above market get flagged red - that
percentage is money shaved off your margin daily
- HQ price vs suggested retail: back out the supply-side margin - is
there enough left to cover shrink plus rent and labor? Shrink is a
standing cost in fruit; a model whose margin can't absorb shrink
does not close
- Wholesale market price vs suggested retail: does this brand's price
band survive the local market? A suggested retail well above street
price means the independent store next door undercuts you every day
from opening week
Part 3: five mechanism questions (written answers required before
signing; verbal answers are logged as "not in writing")
1. What is the mandatory purchase share? Is temporary self-sourcing
allowed when HQ is out of stock?
2. How often does the supply price adjust - locked monthly, or
floating with the market? Fruit prices move daily; a monthly lock
hands all the price risk to the franchisee: when the market drops,
you are still buying at last month's highs
3. Spoilage and grade-mismatch claims: how is the rate computed, the
reporting window in hours, payout turnaround in days
4. Does the supply price include delivery? Minimum order and delivery
radius?
5. Can HQ change prices mid-contract without franchisee sign-off?
How many days' notice?
Output format:
- Three-way comparison table: item / HQ price / market range (by
grade) / suggested retail / difference % / flag (normal | high |
not comparable)
- Five-question list: question / HQ's answer verbatim / form
(written | verbal | none) - verbal and none flagged "must be in
writing before signing"
- Final line: supply pricing "workable | doubtful | unworkable" plus
the single hardest piece of evidence (usually the reddest item:
how much dearer, monthly volume, annualized cost)
Prohibitions:
- Do not explain price gaps on HQ's behalf - "their price is higher,
probably better quality control" is HQ's claim to make in writing,
not yours to imagine
- Items you didn't price are "not priced"; never extrapolate from
other items' gaps
- No "scam brand" verdicts - this checklist's output is price-gap
facts and unanswered questions; the judgment stays with the human
- [Brand] placeholder throughout; no real brand names
Why it is written this way
Franchise recruitment decks train their talking points on "daily sales, margin, payback" - almost nobody walks you through the supply price, precisely because it is the layer most likely to be broken. Fruit differs from standard-goods franchising (bubble tea, convenience): wholesale fruit prices move daily, the same item can differ several points within one morning, and whether a supply pricing system works is a question about mechanism, not about any one quote. That's why half this checklist's weight sits on the five mechanism questions - especially monthly lock vs floating. A locked price looks stable and in substance puts the entire downside of falling markets on the franchisee; leave that question unasked and even a perfect three-way comparison is a snapshot of a moving target.
"Early morning, three stalls, say self-pickup" is the operative craft of the whole exercise. Early morning is when the wholesale market shows real prices; after noon, stalls can't be bothered with walk-ins. Three stalls matter because the same item at the same market varies several percent by grade, origin, and credit terms. And self-pickup matters because the moment a stall suspects a captive long-term customer, the opening quote floats upward to leave room for "negotiation." Price gathering is a small social engineering exercise; scripting it into the checklist is what lets someone who has never walked a wholesale market still come home with real numbers.
"Verbal answers count as not in writing" is the checklist's most stubborn line, and it has to be: franchise sales staff churn fast, and the person who made the verbal promise is usually gone within a year - an unwritten commitment is worth nothing the day it matters. Giving "form of answer" its own table column makes "they said it but never wrote it" visible as a fact. Most franchisee-vs-HQ disputes, eight times out of ten, are fights over exactly this kind of unwritten promise.
Variables
| Variable | Notes |
|---|---|
| Items to price | Default 10: eight current-season sellers + two high-ticket; rerun at season changes |
| Market runs | Default 2 on different days; 3 in volatile weeks |
| Red-flag threshold | Default 5% above market; tune to your category margin structure |